U.S. Farm Policy and Consumer Behavior

The other day at the co-op I was paying particular attention to consumer behavior. Essentially, I was paying close and particular attention to the foods that consumers had in their carts and baskets. While a vast majority of people had a least 1-3 items from the produce section, there were the occasion few that did not. I found myself wondering about these occasional few. Did they already have enough vegetables and fruit at home? Do they normally incorporate fruits and vegetables into their daily diet? Are they not buying fruits and vegetables because other foods are cheaper and “more filling”?  These are some of the questions that came to mind.

After leaving City Market that day, I found myself focusing on the last question. That’s when I stumbled upon this chart:

After doing some research, I found one aspect that is often overlooked when looking at the question “why does a salad cost more than a big mac?” is the U.S. Farm Policy which encourages overproduction and driving down the prices of a couple major commodities (i.e. corn and soybeans). The result is food that can be derived from these low cost commodities are what’s made widely available to the consumer for a cheap price. This is why sugar and far are so prevalent today, because they can be derived from corn and soybeans. This also helps to explain why generally speaking unhealthy food is cheaper than fruits and vegetables.

I reflected back to the people I saw in the check out line that didn’t have fruits or vegetables, but had lots of boxed, highly processed yet cheaper products. I couldn’t help but wonder if the situation would be different if the prices for fruits and vegetables were lower. What do you guys think, does the price of fruits and vegetables inhibit you from purchasing them at the grocery store, or do you find a way to incorporate them into your diet while staying within your food budget? I know that I’m able to find a way to incorporate them without spending too much. For example, I often buy veggies from the reduced price section at City Market which consists of vegetables that may have 1 or 2 bruises on it but otherwise are fine. At the same time, I’m not financially independent as I still receive money for groceries and monthly rent from my parents. Anyway, would love to know any tips or suggestions you guys have for eating healthy foods while on a budget!

FN 3/19

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Categories: Field Note Posts

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